Product Redesign Proposal: Structure & Tips

Articulation Credits & Contribution by : Nick Babich

When preparing a redesign proposal as a document you share with stakeholders, it's important to cover 7 key areas to ensure your recommendations are comprehensive and actionable.

1️⃣ Introduction

✔ Purpose: Clearly state the purpose of the redesign—why the business should invest time & money in it and what it will help the business achieve.

✔ Scope: Define the scope of the project. What parts of the system design will be addressed?

2️⃣ Current state analysis

✔ UX audit findings: Summarize the findings about current product design from the audit (https://lnkd.in/dic8hYYt). This can include user research and discovery, heuristic evaluation, and results of usability testing.

✔ Pain points: Identify the main pain points and issues with the current user experience.

3️⃣ Design principles and goals

✔ Principles: Outline the core design principles that will guide the redesign (e.g., simplicity, accessibility, consistency).

✔ Goals: Define specific, measurable goals for the redesign (e.g., reduce drop-off rate by 20%, increase task completion rate by 15%). Use RICE framework (https://lnkd.in/drQww4fm) to prioritize features.

4️⃣ User journey map(s)

Develop journey maps to illustrate user interactions with your product and identify key moments in a journey that could be improved with redesign. When communicating this information, reference the measurable goals you defined in the previous step. A quick guide on how to create a user journey map in FigJam (https://lnkd.in/djJR6by8)

5️⃣ Proposed solution

When communicating new designs to stakeholders, try to avoid using low-fidelity wireframes because wireframes can easily create an impression of unfinished design. Not all stakeholders understand how grey boxes and arrows will translate into pixel-perfect design. Instead, rely on high-fidelity mockups for the new design. Highlight the three aspects of your solution:

✔ Information architecture improvements. This can include a sitemap, navigation structure, and content hierarchy.

✔ Interaction design: Detail the proposed interaction design changes, including user flows and interaction patterns.

6️⃣ Usability testing of new solution

✔ Testing plan: Outline a plan for usability testing the new design, including the methods you will use and the metrics you will measure.

✔ Iteration process: Explain how feedback will be gathered and incorporated into iterative design improvements.

7️⃣ Implementation plan

✔ Roadmap: Provide a timeline for the redesign project, including major milestones and deliverables.

✔ Resources: Identify the resources needed for implementation, including team members, tools, and budget.

✔ Risks and mitigations: Highlight potential risks and your plan to mitigate them.

🖼️ How we redesign by Taras Bakusevych

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